Our Latest News

Changes to private vehicle access to Dove Lake

25/09/2018

From 22 October 2018, private vehicle access into Cradle Mountain National Park will be restricted during shuttle bus operating hours to ensure visitor safety.More

Tarkine Drive visitor facility upgrades

17/09/2018

A tender has been advertised for upgrades to visitor sites on the Tarkine Drive.More

New improved Fortescue Bay boat ramp

14/09/2018

Work has been completed on a major upgrade of the Fortescue Bay boat ramp on the Tasman Peninsula.More

Harnessing the power of social media to promote Tasmania to the world

16/04/2015

An iconic Tasmanian attraction is being promoted to the world every day through the eyes of visitors in an innovative pilot project using social media.


Statistics released yesterday showed Cradle Mountain is already ranked ninth on a list of Australia’s most popular attractions to feature on the photo-sharing social network Instagram.


The #Tassie365 project, a joint initiative between Tourism Tasmania and the Tasmanian Parks and Wildlife Service, will help drive Cradle – and Tasmania – up the list by encouraging visitors to share their photos online.


As part of the project, a sign with a bracket for smartphones / cameras has recently been erected at Cradle Mountain to prompt visitors to take a photo of the landscape ahead and post it using the hashtag #Cradle365.


Over the course of a year, the images will showcase the mountain through changing seasons, weather, lighting and natural phenomena.


Already more than 100 images have been shared using the hashtag.


A time-lapse video will also be produced and shared through social media channels and the Tourism Tasmania website: www.discovertasmania.com/365


This is about using the growing popularity of social media to gain the help of those who have already visited and fallen in love with Tasmania to promote it to their friends and family, and to the wider world.


If the project is successful, Tourism Tasmania and the Parks and Wildlife Service plan to place signs at other iconic locations to capture more crowd-sourced imagery.

Harnessing the power of social media to promote Tasmania to the world