Our Latest News

New lease of life for original lighthouse vents

15/05/2018

As part of the ongoing conservation of the Cape Bruny and Maatsuyker Island lighthouses, a team effort has been underway to restore the original bronze vents from the lighthouses' lantern rooms.More

Record visitor numbers at Highfield Historic Site

09/05/2018

Visitation numbers at Highfield Historic Site in Stanley have reached a record high, with 12,535 people visiting in the 12 months ending March 2018.More

Cradle Mountain shuttle bus tender awarded

08/05/2018

A new bus fleet featuring environmentally friendly technology and vehicles with improved accessibility and increased capacity will help to meet increasing visitor numbers following the awarding of the tender to McDermott Coaches.More

Harnessing the power of social media to promote Tasmania to the world

16/04/2015

An iconic Tasmanian attraction is being promoted to the world every day through the eyes of visitors in an innovative pilot project using social media.


Statistics released yesterday showed Cradle Mountain is already ranked ninth on a list of Australia’s most popular attractions to feature on the photo-sharing social network Instagram.


The #Tassie365 project, a joint initiative between Tourism Tasmania and the Tasmanian Parks and Wildlife Service, will help drive Cradle – and Tasmania – up the list by encouraging visitors to share their photos online.


As part of the project, a sign with a bracket for smartphones / cameras has recently been erected at Cradle Mountain to prompt visitors to take a photo of the landscape ahead and post it using the hashtag #Cradle365.


Over the course of a year, the images will showcase the mountain through changing seasons, weather, lighting and natural phenomena.


Already more than 100 images have been shared using the hashtag.


A time-lapse video will also be produced and shared through social media channels and the Tourism Tasmania website: www.discovertasmania.com/365


This is about using the growing popularity of social media to gain the help of those who have already visited and fallen in love with Tasmania to promote it to their friends and family, and to the wider world.


If the project is successful, Tourism Tasmania and the Parks and Wildlife Service plan to place signs at other iconic locations to capture more crowd-sourced imagery.

Harnessing the power of social media to promote Tasmania to the world