Our Latest News

Campfire restrictions extended due to increasing fire risk

19/01/2018

In the interests of public safety, the Parks and Wildlife Service (PWS) has brought in extensive campfire restrictions as the fire risk continues to increase this summer.More

Improved toilet facilities at Bruny Island

16/01/2018

The Parks and Wildlife Service has completed work on a new toilet facility at the Bruny Island Neck Game Reserve.More

Further upgrade to South Coast Track

05/01/2018

The South Coast Track is one of Tasmania's great bushwalks, and the completion of recent upgrades has significantly improved the user experience along the track before the start of the peak walking season.More

Harnessing the power of social media to promote Tasmania to the world

16/04/2015

An iconic Tasmanian attraction is being promoted to the world every day through the eyes of visitors in an innovative pilot project using social media.


Statistics released yesterday showed Cradle Mountain is already ranked ninth on a list of Australia’s most popular attractions to feature on the photo-sharing social network Instagram.


The #Tassie365 project, a joint initiative between Tourism Tasmania and the Tasmanian Parks and Wildlife Service, will help drive Cradle – and Tasmania – up the list by encouraging visitors to share their photos online.


As part of the project, a sign with a bracket for smartphones / cameras has recently been erected at Cradle Mountain to prompt visitors to take a photo of the landscape ahead and post it using the hashtag #Cradle365.


Over the course of a year, the images will showcase the mountain through changing seasons, weather, lighting and natural phenomena.


Already more than 100 images have been shared using the hashtag.


A time-lapse video will also be produced and shared through social media channels and the Tourism Tasmania website: www.discovertasmania.com/365


This is about using the growing popularity of social media to gain the help of those who have already visited and fallen in love with Tasmania to promote it to their friends and family, and to the wider world.


If the project is successful, Tourism Tasmania and the Parks and Wildlife Service plan to place signs at other iconic locations to capture more crowd-sourced imagery.

Harnessing the power of social media to promote Tasmania to the world