Our Latest News

Exciting new proposal for Tasmania's South East Cape

16/10/2017

Award-winning local tourism operator Ian Johnstone can now progress a new project to lease and licence negotiations under the Tourism Opportunities in Tasmania's National Parks, Reserves and Crown Land process.More

Wineglass Bay track upgrade complete

16/10/2017

One of Tasmania's most iconic tourism experiences, the walk to Wineglass Bay from the lookout to the beach, has now re-opened after a $500,000 upgrade initiated through the Government's Tourism Infrastructure in Parks fund.
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Tourism opportunity for Tasman Island

12/10/2017

Tourists could soon enjoy the beautiful Tasman National Park from the air, as a change to the management plan could open it up for sensitive and appropriate aircraft access.More

Harnessing the power of social media to promote Tasmania to the world

16/04/2015

An iconic Tasmanian attraction is being promoted to the world every day through the eyes of visitors in an innovative pilot project using social media.


Statistics released yesterday showed Cradle Mountain is already ranked ninth on a list of Australia’s most popular attractions to feature on the photo-sharing social network Instagram.


The #Tassie365 project, a joint initiative between Tourism Tasmania and the Tasmanian Parks and Wildlife Service, will help drive Cradle – and Tasmania – up the list by encouraging visitors to share their photos online.


As part of the project, a sign with a bracket for smartphones / cameras has recently been erected at Cradle Mountain to prompt visitors to take a photo of the landscape ahead and post it using the hashtag #Cradle365.


Over the course of a year, the images will showcase the mountain through changing seasons, weather, lighting and natural phenomena.


Already more than 100 images have been shared using the hashtag.


A time-lapse video will also be produced and shared through social media channels and the Tourism Tasmania website: www.discovertasmania.com/365


This is about using the growing popularity of social media to gain the help of those who have already visited and fallen in love with Tasmania to promote it to their friends and family, and to the wider world.


If the project is successful, Tourism Tasmania and the Parks and Wildlife Service plan to place signs at other iconic locations to capture more crowd-sourced imagery.

Harnessing the power of social media to promote Tasmania to the world